Approach
We don’t compromise our values, so you don’t have to settle.
We work collaboratively as your partner to earn your trust so you can rely on us as an extension of your marketing team rather than as a mere vendor. A trust-based relationship allows us to communicate more effectively, align our goals, and anticipate one another’s needs. Put simply, our approach is to make your goals our goals.
In a digital marketing environment, there’s often an abundance of data, but a scarcity of insight. This is because data doesn’t truly speak for itself – data must be understood within the context of the campaign, our knowledge of past experience, and our intuition about how people make decisions in the real world.
You simply can’t do that without immersing yourself in the details of the products, the business context, unit economics, margin profile, competitive differentiators, and dozens of other important considerations that make your business unique. We enable this deeper level of understanding by assigning fewer accounts per team member, tailoring our analysis and reporting to each client’s specific needs, and collaborating closely with your team.
Our Approach
Strategic
Before we make any changes or recommendations, we take a deep dive into your industry and business to formulate concrete, attainable goals. Our strategies take the long view, looking toward sustainable results rather than looking for “magic bullets”. To this end, we dive deep, conducting discovery meetings, auditing existing accounts, and identifying what’s working and what isn’t to create a tailored strategy for your unique business objectives.
Collaborative
As your partner, Delegator thinks about what you’re trying to accomplish holistically. If we’re helping with your digital advertising, we’ll be thinking about conversion rate optimization as well. If you want us to help you develop some new creative, we’re going to ask about what other campaigns will be running alongside it.
Accountable
We are performance marketers who understand digital marketing requires attentive, resourceful management to succeed. Accordingly, our team of experts has unusually high standards for performance, a results-oriented mindset, a strong sense of integrity, and a clear-eyed approach to strategy.
Transparent
We strive to be a partner to all of our clients, which means we aren’t trying to keep any secrets — our secret sauce isn’t a secret, it’s working as closely with you as possible to achieve your goals. If there is knowledge to be shared, we share it. We’ll tell you if we think something is a bad idea, even if it would be profitable for us to keep it to ourselves. After nearly 15 years, we’ve seen others cut corners and learned more is lost by going for short term wins than by building lasting partnerships based in trust.
Hands-on
Whether developing new creative assets or managing your digital advertising campaigns, your team at Delegator works hands-on to provide you with the best possible service. We don’t have a “set it and forget it” option, which means that, rather than relying on automated tools, we're constantly working toward your goals directly, including making recommendations for improvements, generating ideas, and exploring new avenues for growth.
Proactive
As your partner, we constantly look for areas of improvement in every project we are working on. Everything from exploring new ideas for ad creative, all the way up to testing new campaign structures or platforms. We also stay up to date on developments in the industry, changes in trends, or even opportunities outside of our direct purview to capitalize on. We’re comprehensive in our approach to our partnerships, because a holistic approach is most likely to drive results.
Data-driven
Analysis and reporting drive our approach. Effective decision-making is only as good as the data it’s based on, so we organize your data into an easy-to-read, live-reporting custom dashboard available to you 24/7. Our experts use insights gleaned from your data to continuously improve and enhance your advertising and explore new marketing opportunities, leading to more traffic, more sales, and a stronger presence online.
Our Results
All Case Studies
Testing the Viability of Bing Shopping Over Search | MBT USA
We partnered with MBT, a leading footwear company, to boost sales on Bing, which was struggling to perform. By pivoting their campaign strategy from Bing Search to Bing Shopping, we were able to increase both revenue and return on ad spend.
Refreshing Creative Assets to Boost Conversion Rate | McLemore Resort
We partner with an up-and-coming golf resort to increase their bookings and drive new business. We create a refreshed set of creative assets honed to appeal to specific audience segment targets, resulting in increases in clickthrough rate and conversion rate.
Scaling Budgets Efficiently on Black Friday and Cyber Monday | Storyville Coffee
We partner with a Seattle-based coffee roaster to increase their subscription and sales numbers on Black Friday and Cyber Monday. By scaling budget, ending underperforming campaigns, and testing new audiences we were able to improve their primary key performance indicators.
Lowering Cost Per View with YouTube Ads | The Veritas Forum
We partner with a non-profit working to reach students on college campuses with their forum-style discussions to increase their viewer and subscriber count on YouTube. We reorganized and systematized their creative testing to determine the most effective ad style to reach their target audience, while honing audiences to decrease their cost per view.
Increasing Ecommerce Sales With Shifting Pricing | BullionMax
We partner with an ecommerce bullion retailer to increase sales and build value through increasing audience targeting. After a three month test, we find a viable path forward for growth, increasing sales and expanding to additional platforms and ad types.
Using A Data-driven Strategy to Mitigate Seasonality | National Playground Equipment Manufacturer
Employing a strategy developed around a national playground manufacturer’s busy season, Delegator was able to increase conversions and decrease costs.
Driving Ecommerce Success on Black Friday and Cyber Monday | Smart Furniture
Challenged to improve on YoY returns with a smaller budget, Delegator developed a strategy to drive higher value conversions.
Driving Mortgage Leads in an Unprecedented Market | Cardinal Credit Union
Delegator teamed up with a Cleveland-based credit union to help optimize their landing page for conversion tracking with strict compliance guidelines.
What Our Clients Say
Tennessee’s first Google Premier Partner
Now with offices across the country
As a top 3% agency in Google’s Premier Partner program, Delegator has exclusive access to early betas, extra support tiers, strategic insights, and industry vertical reports and tools for the Google Ads platform.
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